In short
What is travel marketing in Louisiana?
Travel marketing in Louisiana is page-per-tour work. New Orleans walking, food, cemetery and swamp tours each have their own search demand and their own buyer, so the program builds a page per tour type and per neighborhood, plus the hotel pickup searches swamp operators depend on, with ads following the event calendar.
Businesses worked with
400+
Running SEO and ad programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
On the ground
Why New Orleans needs a page per tour, not a city page
Where Louisiana travel demand concentrates
-
New Orleans
the center of gravity for almost all state tour demand
-
French Quarter
meeting-point searches and walk-up decisions
-
Garden District
architecture and history walks with a quieter buyer
-
Slidell
swamp tours built on hotel pickup searches
-
Houma
the other swamp market, further out and less contested
-
Baton Rouge
capitol, campus and event-driven demand
-
Lafayette
Cajun country, a separate smaller market
-
Natchitoches
heritage and seasonal festival demand
Breakdown
Louisiana by tour type
| Tour type | Who books it | What the page must answer |
|---|---|---|
| French Quarter walking | Visitors deciding on arrival | Meeting point, duration, times |
| Food and cocktail crawls | Planners booking a week ahead | What is included, dietary options, group size |
| Cemetery and ghost | Evening and repeat visitors | Access rules, which cemetery, guide credentials |
| Swamp tours | Hotel guests needing transport | Pickup points, travel time, boat type |
| Plantation and history | Day-trip planners, longer window | Transport, duration, which site |
What we do
The program, run as one team.
Direct bookings come from a stack working together: pages that rank for your tours, listings inside Google's own booking surfaces, ads timed to the season, and a booking path that holds up on a phone.
01
SEO for tours and destinations
Rank for the trips you actually sell.
Technical fixes first, then a page for every tour and pickup area, then destination content that catches research traffic months before a booking. Google Business Profile and reviews handled alongside.
- Tour pages
- Area pages
- Trip schema
- GBP
02
Google Things to do
Tours inside Google's own booking surface.
Operator listings, pricing and availability connected so your tours appear where Google sends activity searches first. Most operators have never set this up, which is exactly the opportunity.
- Listings
- Pricing feed
- Reviews
03
Google Ads, timed to the season
Spend lands when bookings happen.
Budget concentrated in the booking window instead of spread flat across the year. Campaigns split by tour and by intent, with call and booking tracking from day one.
- Search
- Performance Max
- Call tracking
04
Meta Ads for long decisions
Stay present while they decide.
Trips get researched for weeks before anyone pays a deposit. Prospecting builds the audience, retargeting stays present through that window, and lead tracking follows the inquiry to where it lands.
- Prospecting
- Retargeting
- Lead forms
05
Email and repeat guests
One booking becomes a list.
Pre-trip sequences, post-trip review asks and next-season offers, built in Klaviyo or the ESP you already have. Repeat and referral bookings carry zero commission.
- Flows
- Review asks
- Next-season offers
06
Booking path and CRO
Where travel sites lose the sale.
Most travel sites lose the booking between interest and checkout. We test the path on a phone, where most of it happens, and fix what drops people.
- Mobile checkout
- Inquiry flow
- Speed
What is included
In the retainer, every month.
The scope does not change by state. What changes is the season map, the competition, and which tours are worth their own page.
- Google Business Profile and Things to do setup and upkeep
- Tour and destination pages written and published
- Technical and on-page fixes implemented, not just listed
- Review flow handed to your team
- Google Ads build and management
- Meta Ads creative and management
- Email flows for pre- and post-trip
- Booking and call attribution
- A season budget plan in writing
- OTA listing hygiene, not abandonment
- Trip schema written and validated
- Monthly report and strategy call
Process
Six months, honestly described.
Listings and paid can move within weeks. Tour and destination pages take three to six months, and they have to land before the booking window opens to be worth anything.
01
Audit and season map
Your site, your listings, your ad history, and when your state's booking windows actually open. Written findings, not a dashboard.
Week 1 to 2
02
Tracking and attribution
Booking, call and inquiry tracking live before spend is judged, so decisions run on real bookings rather than totals.
Month 1
03
Technical and listing fixes
Speed, indexing, schema, Business Profile and Things to do cleared first, so everything built afterwards can actually rank and convert.
Month 1
04
Tour and destination pages
A page per tour and pickup area, written against real search demand rather than a list of place names.
Month 2 onward
05
Paid push into the season
Google and Meta concentrated into the booking window, scaled on tracked bookings, cut back when the window closes.
Timed to your peak
06
Measure
Rankings, listing actions and direct bookings retested monthly against the baseline set in the audit.
Monthly
Questions
Travel marketing questions.
If yours is not here, send it. We answer these on the first call anyway.
What does travel marketing cost for a Louisiana tour operator?
Retainers start at $1,000 a month and are scoped after the audit, based on the state of your site, the season ahead and the channels that fit. You approve the number before anything starts, and there is no lock-in contract.
Everything we sell is inside New Orleans. Do we still need a state strategy?
The city is the strategy. Walking, food, cemetery and swamp tours each have their own search demand, so the program builds a page per tour and per neighborhood, with ads following the event calendar. The Louisiana page is just the front door.
How much does the event calendar change ad spend?
A great deal. Mardi Gras and festival season justify concentrated budget, summer heat justifies pulling back, and conventions justify midweek scheduling. Flat monthly budgets overspend the quiet months and underspend the peaks.
Do hotel pickup searches really matter?
For swamp and day-trip operators they are often the whole game. Visitors search by pickup and transport because they have no car, and the operator whose page answers that question clearly gets the booking.
Can a small operator compete in the French Quarter?
Yes, on specific formats and times. The broad New Orleans tour terms are crowded, but specific themes, neighborhoods and evening formats have much lighter competition and clearer intent.
What is Google Things to do and does it matter in Louisiana?
It is the first surface Google shows for activity searches, and in a city where many bookings are made the same day it frequently decides who gets the call.
How long before direct bookings move?
Listings and paid can move within weeks. Tour and neighborhood pages take three to six months, which is why the work starts well before festival season.
Travel marketing by state
- Travel marketing agency in Florida
- Travel marketing agency in California
- Travel marketing agency in New York
- Travel marketing agency in Nevada
- Travel marketing agency in Hawaii
- Travel marketing agency in Colorado
- Travel marketing agency in Arizona
- Travel marketing agency in Texas
- Travel marketing agency in Tennessee
- Travel marketing agency in Georgia
- Travel marketing agency in Washington
- Travel marketing agency in Utah
- Travel marketing agency in Louisiana
- Travel marketing agency in South Carolina
- Travel marketing agency in Alaska
- Travel marketing agency in Massachusetts
Send us the site and the season you need to win.
We will come back with what is actually costing you direct bookings, in writing, before you spend anything. No deck and no sales rep.