Certified
Official Google Partner
2022
Managing since
GA4 + enhanced conversions
Tracking
You own them
Accounts
Campaign types
Six campaign types, used deliberately.
Most accounts we audit have everything dumped into Performance Max because it was the easiest button to press. We separate campaigns by intent so you can see what each one actually costs you.
Highest intent
Brand search
Protects your own name from competitors bidding on it, at a cost per click that is usually pennies. Reported separately so it never inflates your overall ROAS.
High intent
Non-brand search
People searching for what you sell without knowing you exist. Tight match types, negative keyword lists maintained weekly, and ad copy written per ad group.
High intent
Shopping
Standard Shopping campaigns where you still want control over bidding and product segmentation, driven by a clean Merchant Center feed.
Mixed
Performance Max
Used where it earns its place, with asset groups split by margin and brand exclusions applied so it is not just buying back your own traffic. Most of what a Performance Max agency gets wrong is leaving these defaults on.
Discovery
Demand Gen & YouTube
Video and feed placements for brands that need demand created, not just captured. Only recommended once search is already saturated.
Return
Remarketing & RLSA
Display and search remarketing with capped budgets, and audience lists layered onto search so past visitors bid differently.
Merchant Center
Google Merchant Center setup: Shopping lives or dies on the product feed.
You can manage bids perfectly and still lose to a competitor with better titles. The feed is where most of the winnable margin sits, and it is the part most agencies leave on default.
Feed setup and repair
Shopify catalog connected to Merchant Center properly, with feed rules handling the gaps rather than asking you to edit every product by hand.
- Feed rules
- GTIN & MPN
- Product types
- Custom labels
Titles and attributes
Product titles rewritten to match how people actually search, with attributes filled in so your listings qualify for more queries than your competitors do.
- Title structure
- Descriptions
- Color & size
- Image rules
Disapprovals cleared
Policy violations, missing values and price mismatches worked through until the account is clean, including appeals where the flag is wrong.
- Policy fixes
- Price mismatch
- Appeals
- Monitoring
Free listings and promotions
Organic Shopping listings and merchant promotions switched on, because they cost nothing and most stores never enable them.
- Free listings
- Promotions
- Reviews feed
- Local inventory
Measurement
Conversions counted once, and correctly.
Nearly every account we take over is double counting purchases somewhere, usually through a duplicate tag and a GA4 import running at the same time. Smart Bidding then optimizes against that noise.
Conversion setup
One primary conversion action, deduplicated, with the Shopify tag and GA4 import reconciled instead of both counting the same order.
Enhanced conversions
Hashed first-party data sent back to Google so conversions still get attributed as cookie signal keeps degrading.
Profit, not revenue
Margin data fed in where you can supply it, so bidding optimizes toward what you actually keep rather than gross order value.
What is included
PPC ad management, every month.
The same list regardless of spend band. Larger accounts get more of our time, not a different scope.
- Account audit and restructure
- Conversion tracking setup or repair
- Merchant Center feed management
- Keyword research and expansion
- Weekly negative keyword work
- Ad copy writing and testing
- Bidding strategy and budget pacing
- Shopping and PMax asset groups
- Search term and placement review
- Landing page feedback for CRO
- Competitor and auction insights
- Monthly report and strategy call
Process
First ninety days, stage by stage.
Search rewards patience more than paid social does. Learning periods are real, and restructuring an account resets them, so we do the rebuild once and properly.
01
Audit
Structure, search terms, wasted spend, feed health and tracking. You get the findings whether or not you hire us.
Week 1
02
Fix tracking
Conversions deduplicated, enhanced conversions enabled, GA4 reconciled before budget moves.
Week 1 to 2
03
Clean the feed
Merchant Center disapprovals cleared, titles rewritten, feed rules and custom labels applied.
Week 2 to 3
04
Rebuild
Campaigns split by intent, negatives written, brand separated from non-brand.
Week 3 to 4
05
Let it learn
Bidding left alone through the learning period while we work search terms and ad copy.
Week 4 to 8
06
Scale
Budget moved toward profitable segments, new campaign types added only once the core is stable.
Week 8 onward
Paid search work
Accounts we run today.
Each case page covers the account before we took it over, what we changed, and what happened after.
pre·mi·um by S. Kister
German craft spirits brand. Search and Shopping inside alcohol advertising restrictions and local compliance rules.
RAHRDOG
US pet brand. Shopping and PMax alongside paid social, reported as one acquisition budget.
Johnson Furniture
B2B hospitality furniture. Long sales cycle search campaigns measured on qualified enquiries, not orders.
Questions
Google Ads management questions.
What is the minimum ad spend you work with?
USD 3,000 a month. Below that, search volume is usually too thin for the data to support real decisions, and the management fee eats too much of the budget to be worth it for you.
Do you charge a percentage of ad spend?
No. Our fee is flat, so we have no reason to push your budget higher than it should be. Ad spend goes to Google directly from your own billing.
Should we run Performance Max?
Sometimes. It works when the feed is clean and brand traffic is excluded, and it quietly harvests your own branded searches when it is not. We will tell you which situation you are in rather than defaulting to it.
Who owns the Google Ads account?
You do. We work through our Google Partner manager account linked to yours, never in an agency-owned account. If we stop working together, nothing needs migrating.
How long before we see results?
Weeks one to three are audit, tracking and feed work. Bidding needs a learning period after any restructure, so honest read-outs start around week six to eight rather than in month one.
Do you also handle Merchant Center?
Yes, and it is included. Feed rules, titles, disapprovals and free listings are part of the retainer rather than a separate line item.
Are you a Google Ads management company or a full-service agency?
Both, and you can buy either. As a Google Ads management agency, plenty of clients take Google Ads on its own. Where it helps, the same team runs Meta Ads, SEO and CRO, so a landing page problem found in search data gets fixed instead of reported. We are a Google advertising agency first and an ecommerce agency around it.
Send us the account. We will show you where the spend leaks.
A free audit of structure, search terms, feed health and tracking. You get the findings in writing whether or not you decide to work with us.