Running growth programs
6 years
Hospitality furniture and upholstery
Live clients
Measured on quotes, not orders
B2B
You own every account
No lock-in
What we do
Furniture marketing, run as one program.
Furniture sells on specification, lead time and trust, over weeks or months. The site has to answer a buyer's technical questions before a sales call happens, and the search work has to put it in front of them while they are still shortlisting.
Website and quote flow
Catalogs that hold hundreds of SKUs, finishes and fabric options, with a quote request that captures the spec instead of a name and an email.
Furniture SEO
Pages built the way buyers search: by product type, by material, by application, by room. Category pages alone will not rank against the big catalogs.
B2B accounts and wholesale pricing
Company accounts, price lists, minimums and gated catalogs, so your trade customers see trade pricing and nobody else does.
Google Ads for quote requests
Search campaigns aimed at specification and supplier terms rather than consumer furniture terms, where a click is cheap and worthless.
Content for designers and specifiers
Spec sheets, material guides, lead time and durability information. The documents a designer needs before they can put you in a proposal.
CRO and lead tracking
Quote forms, sample requests and phone enquiries tested and tracked, with reporting on qualified quotes rather than raw form fills.
Furniture work
Furniture businesses we already work with.
One manufacturer, one upholstery business. Happy to put you on a call with either of them before you decide anything.
Johnson Furniture
US B2B hospitality furniture manufacturer. Wholesale catalog, company accounts and a quote flow rebuilt on Shopify, with an ongoing SEO program behind it.
johnsonfurnitureusa.com
Palmetto Upholstery
US upholstery business. Took over from a previous consultant who sent reports nobody could read, then rebuilt the technical and on-page layers against a prioritized fix list.
palmettoupholstery.com
Bhutan Tuff India
Bhutan Tuff products are made under strict BIS Standards an Indian Government Body. We bring to you our finest range of products which are eco-friendly, have zero emissions, free of Bacteria and Viruses.
bhutantuffindia.comFit
Whether this is worth a call.
Furniture is a slow, high value sale. That suits patient search work and suits almost nothing that promises results next month.
Good fit
Businesses like these
- Manufacturers selling to hospitality, contract, trade or wholesale buyers
- Upholstery and custom workrooms that win on craft and need to be found for it
- Brands with a large catalog of finishes, fabrics and configurations
- Teams that can turn a quote request around in a day or two
Not us
We would point you elsewhere
- Dropship furniture stores reselling the same catalog as forty other sites
- Anyone competing with the big retailers purely on price
- Anyone who wants leads bought rather than earned
- Anyone asking for guaranteed rankings or guaranteed quote volume
Questions
Before you write in.
If yours is not here, send it. We answer these on the first call anyway.
We sell B2B, not online. Is a website really the priority?
Yes, because the buyer researches you before they ever call. Designers and procurement teams shortlist from search, then check whether your site answers materials, lead times and capacity. Losing there is invisible, which is why it goes unfixed for years.
Can Shopify handle trade pricing and company accounts?
Yes. Company accounts, price lists by customer, minimums, quantity rules and gated catalogs are all standard now. We built exactly that for a hospitality furniture manufacturer, including a quote flow rather than a straight checkout.
How do you rank against the big furniture retailers?
Not on head terms like sofas or dining chairs. On material, application and specification searches: contract grade, commercial seating, specific fabrics, specific room types. That traffic is smaller and worth far more per visit.
How do you measure results when a deal takes months?
Qualified quote requests and pipeline stage, not last-click sales. Tracking is set up so an order placed in March still points back to the page and campaign that produced the first enquiry in December.
Do you handle product photography and spec sheets?
We handle the structure, the copy and the templates for them. Photography and CAD files come from your side, because nobody outside the factory can produce accurate ones. We will tell you exactly what shots and documents are missing.
How long before SEO does anything?
Three to six months for most product and material terms, longer for competitive categories. Furniture has a wide long tail, so early wins usually come from specific product and application pages rather than category head terms.
Furniture marketing services
Send us the site and the buyers you want quoting.
We will come back with what is costing you enquiries, in writing, before you spend anything. No deck and no sales rep.