Verified
Meta Business Partner
2022
Managing since
Pixel + CAPI
Tracking
You own them
Accounts
Account structure
Three layers, each with its own job.
Most underperforming accounts we audit are one campaign trying to do all three of these at once. We separate them so budget decisions are actually possible.
Top
Prospecting
Finding people who have never heard of you.
Broad and interest-based audiences with Advantage+ where it earns its place. Judged on new customer cost, not blended ROAS, so it never gets credit for retargeting a warm buyer.
- Advantage+ Shopping
- Broad targeting
- Lookalikes
- Creative testing
Middle
Retargeting
Bringing back people who looked but did not buy.
Dynamic product ads from your Shopify catalog, segmented by what they actually did on site. Capped so it does not quietly eat budget that belongs at the top of the funnel.
- Catalog / DPA
- Cart abandoners
- Video viewers
- Frequency caps
Bottom
Retention
Selling again to people who already bought.
Cross-sell and replenishment audiences synced from Klaviyo, so paid and email are not bidding against each other for the same customer.
- Klaviyo audiences
- Cross-sell
- Replenishment
- Exclusions
Paid media
Ad accounts we run.
Screenshots taken straight from the ad accounts with the date range visible. Each brand is measured on what it actually sells on, so the three numbers are not directly comparable to each other.
Furniture · United States
47.25x ROAS on $7,124 spend
662 purchases from Meta ads, 1 April to 15 May 2026. A high average order value is doing part of the work here, which is normal for furniture.
Fitness · United Kingdom
1,239 purchases at £6.38 each
£7,908 in Meta ad spend at 5.96x purchase ROAS, 1 April to 15 June 2026.
Jewellery · India
1,510 conversations at ₹83.71
₹126,399 in Meta ad spend on messaging campaigns, 1 April to 15 June 2026. Measured on conversations started rather than checkout, because this brand closes over chat.
Creative
The account is only as good as what is in it.
Targeting is largely automated now. Creative is the variable you still control, so we produce it rather than asking you to send assets and hoping. Most of it is built vertical-first, because as an Instagram advertising agency we know Reels and Stories are where the spend actually goes.
Measurement
Tracking fixed before we spend anything.
Half the accounts we take over for Meta ad management are optimizing against broken or duplicated events. We audit and rebuild that first, because every decision after it depends on the data being right.
Pixel and Conversions API
Server-side events through CAPI alongside the browser pixel, deduplicated properly so purchases are not counted twice.
Catalog and feed health
Product feed connected, errors cleared, and availability and pricing syncing correctly from Shopify.
Reporting you can check
Meta's numbers next to GA4 and Shopify's, so you can see where the platform is claiming more than it earned.
What is included
Facebook ads management services, every month.
Creative production volume is set at the start based on your tier. Everything else here, from campaign management to reporting, is the same regardless of spend.
- Account audit and restructure
- Pixel and CAPI setup or repair
- Campaign and ad set builds
- Product catalog and feed management
- Creative production, statics and video
- Ad copy and hook testing
- Audience and exclusion management
- Weekly optimization and budget shifts
- Landing page feedback for CRO
- Klaviyo audience sync
- Weekly performance summary
- Monthly report and strategy call
Process
First ninety days, stage by stage.
We do not promise results in week one. The first month is spent making the account measurable, which is what makes months two and three worth anything.
01
Audit
Account history, tracking, catalog and creative library. You get the findings whether or not you hire us.
Week 1
02
Fix tracking
Pixel, CAPI, deduplication and feed errors sorted before any new budget goes live.
Week 1 to 2
03
Rebuild
Three-layer structure set up, exclusions written, first creative batch produced.
Week 2 to 3
04
Test
Creative and hook testing at controlled spend to find what actually holds attention.
Week 3 to 6
05
Scale
Budget moved into what is working, with a new creative batch every two weeks.
Week 6 onward
06
Report
Monthly review against contribution margin and new customer cost, not vanity ROAS.
Monthly
Questions
Facebook and Meta ads questions.
What is the minimum ad spend you work with?
USD 3,000 a month. Below that there is not enough data for testing to mean anything, and you would be paying us more than the results could justify. We will say so rather than take the retainer.
Do you charge a percentage of ad spend?
No. Our fee is flat, so we have no reason to push your budget higher than it should be. Ad spend goes to Meta directly from your own card.
Do you make the creative or do we?
We do. Statics, motion and UGC-style video are produced in-house and included in the retainer, with volume set by your tier. If you have a creator or photographer already, we work with their output too.
Who owns the ad account?
You do. We work inside your Business Manager as a partner, never in an agency-owned account. If we stop working together, nothing needs migrating.
How long before we see results?
The first month is audit, tracking and rebuild. Testing runs through weeks three to six. Honest scaling decisions usually start in month two, and we report against that timeline rather than promising week-one wins.
Can you run Google Ads as well?
Yes, and most clients running both keep them with one team so budget and attribution decisions are made in the same room.
How are you different from other Facebook advertising companies?
Three things. We produce the creative instead of waiting for it. We fix tracking before spending, because half the accounts we take over are optimizing against broken events. And we report on new customer cost and contribution margin, so the number we show you is one you could defend to your accountant.
Send us the ad account. We will tell you what is broken.
A free audit of structure, tracking and creative from a team that does Facebook advertising campaign management every day. You get the findings in writing whether or not you decide to work with us.