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Shopify marketing tips from building stores, not from reading about them.

Practical writing on Shopify, paid media, SEO and conversion, from work we have actually done. No listicles, no republished platform announcements.

Magento to Shopify Migration SEO Checklist (2026): Redirects and Monitoring

Last updated: September 25, 2026 A Magento to Shopify migration keeps its rankings when three things happen: every old URL with traffic or links redirects to its closest new equivalent, content and metadata move across intact, and someone watches Search...

Ritik Verma26 October 20266 min read

Latest

Recent writing.

Performance Max statistics and benchmarks for 2026

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What AI shopping agents read: structured product attributes, pricing and availability rather than storefront design

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23 Oct 20266 min
Retention versus acquisition: the cost of winning a new customer compared with keeping an existing one

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Overview of Shopify B2B capabilities: company accounts, price lists, quantity rules and net payment terms

Shopify B2B & Wholesale: The Complete Guide for 2026

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The economics of Shopify subscriptions: discount, break-even order count and the effect of churn

Shopify Subscriptions in 2026: Setup, Apps and How to Reduce Churn

23 Oct 20266 min
How agentic commerce works: an AI agent searches, compares and completes a purchase on the shopper's behalf

Agentic Commerce & AI Checkout: How to Get Your Store Ready in 2026

23 Oct 20267 min

Shopify SEO for Fashion and Apparel Stores: Variants, Seasons and Sizing (2026)

23 Oct 2026 · 6 min

What Is a Good Klaviyo Open Rate and Click Rate? 2026 Benchmarks for Shopify

22 Oct 2026 · 6 min

How Much Should a Small Shopify Store Spend on Performance Max? (2026)

21 Oct 2026 · 6 min

Shopify SEO for Franchise and Multi-Location Brands (2026 Guide)

20 Oct 2026 · 7 min