Produced, not curated
Content
You see it first
Approval
Organic only, always
Growth
You own them
Accounts
Expectations
What organic social actually does.
Organic social is not a direct response channel for most D2C brands, and any social media management agency selling it as one is setting you up to be disappointed in month three. Here is what it is good at.
What it does
Makes you look real
People check the feed before they buy. An empty or abandoned profile costs you sales you never see reported anywhere.
What it does
Feeds your paid ads
Organic is the cheapest place to find out which hooks and formats land. The winners get promoted into paid, where they are worth money.
What it does not
Replace paid acquisition
Reach is capped, and it will not scale revenue on its own. If you need orders this quarter, that budget belongs in ads and we will say so.
Platforms
Three platforms, done properly.
We would rather run three accounts well than seven badly. Which three depends on your category, not on which platforms are being talked about this year.
Still the default for most D2C. Reels for reach, grid for credibility, Stories for the day-to-day.
TikTok
Where a small brand can still get found without paying. Needs a different tone from Instagram, not the same clip reposted.
Older demographics, local businesses and groups. Often worth keeping alive even when it is not growing.
Genuinely a search engine. Strong for home, food, craft, wedding and fashion brands, largely pointless outside them.
For B2B and wholesale brands, and for founders building a personal audience alongside the company.
YouTube Shorts
Free extra distribution for vertical video you already made. Rarely worth producing for on its own.
Content
We make it, you do not send it.
The reason most social retainers fail is that they depend on the client sending photos. We run the content agency side ourselves: a quarterly shoot plus your product and lifestyle library, produced in-house.
Inasha Diamonds
Fine jewellery brand. Concept-led statics and seasonal campaigns that make diamonds feel wearable, not stiff.
View Instagram
Redefine by RD
Denim label. Editorial photography and carousel drops planned around each collection launch.
View Instagram
Gadhiya Jewels
Lab-grown diamond jewellers. Education-led carousels and product stills on a premium navy palette.
View Instagram
Etnica
Handmade womenswear from India. Lookbook-style grid mixing lifestyle stills with seasonal edits.
View InstagramWhat is included
What the social media management package includes, every month.
Community management is included in all our social media management packages rather than sold as an add-on, because an account with unanswered DMs is worse than no account at all.
- Monthly content calendar for approval
- Content pillars and tone of voice document
- Video shooting and editing
- Photography and retouching
- Caption and hook writing
- Hashtag and keyword research
- Scheduling and publishing
- Comment and DM replies
- Story management and polls
- Profile and highlight design
- Creator and UGC sourcing
- Monthly report and review call
And what we will not do
- Buy followers or engagement
- Join engagement pods
- Repost the same clip to every platform
- Report follower count as a result
- Post AI slop to hit a quota
- Chase a trend that does not fit the brand
Process
One month ahead, every month.
Nothing gets posted that you have not seen. The calendar goes out before the month starts, so approvals never turn into a daily interruption.
01
Audit and strategy
Current accounts, competitors and audience reviewed. Content pillars and tone of voice agreed.
Week 1
02
Shoot
A production day for the quarter's photography and video, planned against the pillars.
Week 2
03
Calendar
Next month planned out post by post and sent for approval in one go.
Monthly, in advance
04
Produce
Editing, design and copy for everything on the approved calendar.
Ongoing
05
Publish and reply
Scheduled posting, plus daily comment and DM handling in your brand's voice.
Daily
06
Review
What performed, what did not, and which formats are worth pushing into paid.
Monthly
Questions
Social media management questions.
Do we need to send you photos every week?
No. That is why most social retainers collapse. We run a quarterly shoot and work from that plus your existing library, so the calendar does not stall waiting on you.
How many followers will we gain?
We do not forecast follower counts, and you should be skeptical of anyone who does. Followers are the easiest number to inflate and the least connected to revenue. We report saves, shares, profile visits and clicks to site instead.
Do you post the same thing everywhere?
No. Formats and tone differ per platform. A TikTok that works reposted to Instagram usually reads as lazy, and both audiences can tell.
Who replies to comments and DMs?
We do, daily, in a tone of voice we agree with you upfront. Anything about an order, a complaint or a partnership gets escalated to you rather than answered by us.
Can you run paid social too?
Yes, and it is a separate service. Most clients start with one and add the other once the organic content has shown which formats are worth spending money behind.
Do we own the content?
Yes. Photos, video, raw files and edited assets are all yours, delivered to a shared drive. You can use them in ads, on the site or anywhere else.
Do you work with small businesses?
Yes, and it is most of our social work. A social media marketing agency for small business has to be honest about budget: three platforms run well costs less than seven run badly, and a quarterly shoot beats a monthly one nobody can afford. We scope to what the brand can sustain for a year, not what looks good in month one.
How are you different from other social media management companies?
We produce the content instead of waiting for it, we reply to DMs ourselves instead of leaving them, and we will tell you when organic is not the right spend. Most social media management agencies report follower growth. We report saves, shares, profile visits and clicks to site, because those are the numbers that connect to revenue.
Send us the profile. We will send back a month of posts.
A sample content plan built for your brand, with pillars, formats and a first calendar. Yours to keep whether or not you work with us.