In short
What is travel marketing in Georgia?
Travel marketing in Georgia is city-level work. Savannah runs on ghost, history and food tours sold to weekend and drive-market visitors inside one compact historic district, where rankings, reviews and Things to do listings decide the booking. Atlanta runs on conventions, events and sports, with a corporate and group buyer instead.
Businesses worked with
400+
Running SEO and ad programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
On the ground
Why Savannah and Atlanta need different programs
Where Georgia travel demand concentrates
-
Savannah
the densest tour market in the state, decided on reviews
-
Tybee Island
beach and boat demand, summer weighted
-
Atlanta
conventions, groups and event-led experiences
-
Golden Isles
coastal and resort-adjacent tours
-
Athens
music, football weekends and a student-driven calendar
-
Macon
heritage and music history with little competition
-
Augusta
one enormous event week and a quiet rest of year
-
Helen
a seasonal mountain and festival market
Breakdown
Georgia by market
| Market | Buyer | What decides the booking |
|---|---|---|
| Savannah | Weekend and drive-market leisure visitors | Reviews, Things to do, tour-specific pages |
| Atlanta | Conventions, events, sports, visiting family | Group pages, weekday availability, event timing |
| Tybee and Golden Isles | Seasonal beach and boat visitors | Seasonal pages published ahead of summer |
| Athens, Macon, Augusta | Regional and event-driven visitors | Niche and heritage content, low competition |
What we do
The program, run as one team.
Direct bookings come from a stack working together: pages that rank for your tours, listings inside Google's own booking surfaces, ads timed to the season, and a booking path that holds up on a phone.
01
SEO for tours and destinations
Rank for the trips you actually sell.
Technical fixes first, then a page for every tour and pickup area, then destination content that catches research traffic months before a booking. Google Business Profile and reviews handled alongside.
- Tour pages
- Area pages
- Trip schema
- GBP
02
Google Things to do
Tours inside Google's own booking surface.
Operator listings, pricing and availability connected so your tours appear where Google sends activity searches first. Most operators have never set this up, which is exactly the opportunity.
- Listings
- Pricing feed
- Reviews
03
Google Ads, timed to the season
Spend lands when bookings happen.
Budget concentrated in the booking window instead of spread flat across the year. Campaigns split by tour and by intent, with call and booking tracking from day one.
- Search
- Performance Max
- Call tracking
04
Meta Ads for long decisions
Stay present while they decide.
Trips get researched for weeks before anyone pays a deposit. Prospecting builds the audience, retargeting stays present through that window, and lead tracking follows the inquiry to where it lands.
- Prospecting
- Retargeting
- Lead forms
05
Email and repeat guests
One booking becomes a list.
Pre-trip sequences, post-trip review asks and next-season offers, built in Klaviyo or the ESP you already have. Repeat and referral bookings carry zero commission.
- Flows
- Review asks
- Next-season offers
06
Booking path and CRO
Where travel sites lose the sale.
Most travel sites lose the booking between interest and checkout. We test the path on a phone, where most of it happens, and fix what drops people.
- Mobile checkout
- Inquiry flow
- Speed
What is included
In the retainer, every month.
The scope does not change by state. What changes is the season map, the competition, and which tours are worth their own page.
- Google Business Profile and Things to do setup and upkeep
- Tour and destination pages written and published
- Technical and on-page fixes implemented, not just listed
- Review flow handed to your team
- Google Ads build and management
- Meta Ads creative and management
- Email flows for pre- and post-trip
- Booking and call attribution
- A season budget plan in writing
- OTA listing hygiene, not abandonment
- Trip schema written and validated
- Monthly report and strategy call
Process
Six months, honestly described.
Listings and paid can move within weeks. Tour and destination pages take three to six months, and they have to land before the booking window opens to be worth anything.
01
Audit and season map
Your site, your listings, your ad history, and when your state's booking windows actually open. Written findings, not a dashboard.
Week 1 to 2
02
Tracking and attribution
Booking, call and inquiry tracking live before spend is judged, so decisions run on real bookings rather than totals.
Month 1
03
Technical and listing fixes
Speed, indexing, schema, Business Profile and Things to do cleared first, so everything built afterwards can actually rank and convert.
Month 1
04
Tour and destination pages
A page per tour and pickup area, written against real search demand rather than a list of place names.
Month 2 onward
05
Paid push into the season
Google and Meta concentrated into the booking window, scaled on tracked bookings, cut back when the window closes.
Timed to your peak
06
Measure
Rankings, listing actions and direct bookings retested monthly against the baseline set in the audit.
Monthly
Questions
Travel marketing questions.
If yours is not here, send it. We answer these on the first call anyway.
What does travel marketing cost for a Georgia tour operator?
Retainers start at $1,000 a month and are scoped after the audit, based on the state of your site, the season ahead and the channels that fit. You approve the number before anything starts, and there is no lock-in contract.
Our tours run in Savannah, not Atlanta. Does that change the plan?
Completely, and that is the point. Savannah runs on history, ghost and food tours sold to weekend visitors, while Atlanta sells to conventions and event crowds. Pages, listings and ads are built for the market your tours actually run in.
How much do reviews matter in Savannah?
They are often the deciding factor. The historic district has many similar tours, visitors compare on a phone shortly before booking, and recent review volume separates the ones that get picked from the ones that do not.
Can a new Savannah operator break into a crowded market?
Yes, by being specific. The broad Savannah tour terms are crowded, but specific formats, neighborhoods, times of day and themes have far less competition and attract buyers who already know what they want.
Does Atlanta's convention calendar matter for a tour business?
Considerably. Conventions fill weekdays with buyers who have limited free time and company budgets, which suits short, group-friendly formats and midweek ad scheduling.
What is Google Things to do and does it matter in Georgia?
It is the surface Google shows first for activity searches, and in Savannah it frequently decides the booking before anyone reaches an operator's site.
How long before direct bookings move?
Listings and paid can move within weeks. Tour and neighborhood pages take three to six months, which is why work starts ahead of the season you want.
Travel marketing by state
- Travel marketing agency in Florida
- Travel marketing agency in California
- Travel marketing agency in New York
- Travel marketing agency in Nevada
- Travel marketing agency in Hawaii
- Travel marketing agency in Colorado
- Travel marketing agency in Arizona
- Travel marketing agency in Texas
- Travel marketing agency in Tennessee
- Travel marketing agency in Georgia
- Travel marketing agency in Washington
- Travel marketing agency in Utah
- Travel marketing agency in Louisiana
- Travel marketing agency in South Carolina
- Travel marketing agency in Alaska
- Travel marketing agency in Massachusetts
Send us the site and the season you need to win.
We will come back with what is actually costing you direct bookings, in writing, before you spend anything. No deck and no sales rep.