Running growth programs
6 years
Profiles, reviews and photos
Local SEO
Tracked from calls and messages
Bookings
You own every account
No lock-in
Fit
Whether this is worth a call.
Beauty is the category where one good month of content beats a year of paid leads. We are useful where there is real work to show.
Good fit
Businesses like these
- Salons, studios and clinics with chairs or rooms to fill this quarter
- Academies and course providers selling training alongside services
- Owners who can get photos and short video of real client work
- Teams that reply to a message or a missed call the same day
Not us
We would point you elsewhere
- Anyone who wants reviews bought, incentivised or filtered before they are posted
- Anyone who wants medical or cure claims made about an aesthetic treatment
- Anyone who wants a booking count guaranteed in the contract
- Chains with no control over their own profiles or website
What we do
Salon marketing, run as one program.
Beauty is decided on proximity, pictures and proof. The profile, the feed and the site all feed the same local ranking, so running them separately is how salons end up invisible two streets away.
Google Business Profile and local search
The map decides most salon enquiries. Categories, services, photos, posts and review velocity handled properly before anything else.
Treatment and area pages
A page for each treatment worth travelling for, bridal, colour, aesthetics, academy courses, instead of one services page listing everything.
Social content that fills chairs
Your own before and after work, shot and posted on a schedule, tied to the services with open slots rather than whatever was filmed that week.
Meta Ads for offers and launches
New service launches, seasonal packages and academy intakes. Beauty creative sits close to health ad policy, so it gets written inside those rules.
Reviews and reputation
A steady review flow requested at the right moment in the appointment. No incentives, no gating, no bought reviews.
Website and booking flow
Most salon sites lose the client between interest and booking. We test the booking path, the message reply and what happens to an enquiry that lands after closing.
Questions
Before you write in.
If yours is not here, send it. We answer these on the first call anyway.
How important is the Google profile really?
It is most of the job. Proximity, categories, photos and recent reviews decide who appears in the map results, and the map results get the calls. A beautiful website ranking on page two earns nothing.
Do we need to post every day?
No. Consistent beats frequent. A few strong pieces a week, shot from real client work and tied to the services you want booked, outperforms daily filler that shows nothing.
Can we advertise aesthetic treatments on Meta?
Yes, carefully. Before and after imagery and anything that implies a medical outcome trips health ad policy. We write creative to what the treatment is, not what it fixes, which keeps the account alive.
How do you track bookings that come by message or phone?
Call tracking numbers and tagged links, set up before ads run. In beauty most first contact is a call or a message, so reporting that counts only online bookings will understate everything.
How long before local rankings move?
Three to six months for most local terms, faster when the profile has obvious problems fixed early. Proximity matters more than any other factor, so results are strongest close to the salon.
Do you work with academies as well as salons?
Yes, and they need separate treatment. Course intakes are seasonal and enquiry-led, service bookings are local and immediate. They share a brand but not a campaign.
Salon and beauty marketing services
Send us the profile and the services you want booked.
We will come back with what is costing you bookings, in writing, before you spend anything. No deck and no sales rep.