In short
What is social media marketing in New York?
Social media marketing in New York is specificity work. Generic city content disappears instantly in a market this saturated, while content that names the neighborhood, the block and the actual customer still cuts through. Borough-level and even street-level relevance does more here than volume ever will.
Businesses worked with
400+
Running social and ad programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
Platforms
Platforms that matter in New York
We would rather run three accounts well than seven badly. Which three depends on your category and your city, not on which platforms are being talked about this year.
| Platform | Note | Status |
|---|---|---|
| Core across nearly every consumer category, with neighborhood-level relevance doing the work. | Core | |
| Carries finance, real estate, legal and professional services. Among the strongest LinkedIn markets anywhere. | Core for B2B | |
| TikTok | Strong for food, nightlife, fashion and anything visual, with a fast native tone. | Core |
| YouTube Shorts | Extra distribution for brands already producing vertical video. | Repurposed |
| Outer borough community groups and older audiences. | As needed | |
| Fashion, interiors, wedding and event brands. | Category dependent |
Social work
Accounts we run today.
Fashion, jewellery and beverage brands, across India and the US.
Etnica
Handmade womenswear from India. Lookbook-style grid mixing lifestyle stills with seasonal edits.
View Instagram
Gadhiya Jewels
Lab-grown diamond jewellers. Education-led carousels and product stills on a premium navy palette.
View Instagram
Rahr Brewing
Texas craft brewery. Lifestyle stills and seasonal campaign content built around the core beer lineup.
View InstagramOn the ground
Why generic content disappears in New York
Where New York demand concentrates
-
Manhattan, Midtown
corporate, finance and the business lunch economy
-
SoHo and Tribeca
fashion, retail and premium hospitality
-
Upper East and Upper West
established residential, medical and family services
-
Williamsburg and Greenpoint
food, fitness and the most content-native audience in the city
-
Park Slope and Brooklyn Heights
family services and neighborhood loyalty
-
Astoria and Long Island City
food, fitness and a fast-growing residential market
-
Harlem
culture, independent retail and strong community identity
-
Flushing and Jackson Heights
multilingual markets with their own media habits
What is included
What the social media management package includes, every month.
Community management is included rather than sold as an add-on, because an account with unanswered DMs is worse than no account at all.
- Monthly content calendar for approval
- Content pillars and tone of voice document
- Video shooting and editing
- Photography and retouching
- Caption and hook writing
- Hashtag and keyword research
- Scheduling and publishing
- Comment and DM replies
- Story management and polls
- Profile and highlight design
- Creator and UGC sourcing
- Monthly report and review call
And what we will not do
- Buy followers or engagement
- Join engagement pods
- Repost the same clip to every platform
- Report follower count as a result
- Post AI slop to hit a quota
- Chase a trend that does not fit the brand
Process
One month ahead, every month.
Nothing gets posted that you have not seen. The calendar goes out before the month starts, so approvals never turn into a daily interruption.
01
Audit and strategy
Current accounts, competitors and audience reviewed. Content pillars and tone of voice agreed.
Week 1
02
Shoot
A production day for the quarter's photography and video, planned against the pillars.
Week 2
03
Calendar
Next month planned out post by post and sent for approval in one go.
Monthly, in advance
04
Produce
Editing, design and copy for everything on the approved calendar.
Ongoing
05
Publish and reply
Scheduled posting, plus daily comment and DM handling in your brand's voice.
Daily
06
Review
What performed, what did not, and which formats are worth pushing into paid.
Monthly
Questions
Social media questions.
If yours is not here, send it. We answer these on the first call anyway.
How much does social media management cost in New York?
New York retainers run higher than the national range, commonly $3,000 to $10,000 a month for full service. 7SEA starts at $1,500, which suits brands wanting production and community management without Manhattan agency overhead.
How many social media platforms do you manage?
We work across Instagram, TikTok, Facebook, LinkedIn, YouTube and Pinterest. Most brands run two or three of them properly rather than all six thinly, and which two or three depends on your category and where buyers in your city actually spend their time.
What type of content do you create?
Statics, carousels, reels and stories, mixed to suit the platform and the goal. Reels and short video do the discovery work, carousels explain and teach, statics carry offers and brand, and stories handle the day to day.
Do you use AI to design social media content?
Yes, as a production tool. The difference is the output: our AI work is finished to look like real photography and real design, not the obvious AI look most tools produce. You can review samples before committing.
We have no photos or raw content. Can you still run our social media?
Yes. Where raw content does not exist we build the calendar from AI-produced visuals and copyright-free stock, finished to match your brand. Once we have shoot material from you, it replaces that mix gradually rather than all at once.
What do we actually receive each month?
A content calendar approved before anything publishes, then 15 to 30 pieces of finished content depending on scope, scheduled and published, with comments and DMs handled daily and a monthly report on what moved.
What is your process for social media management in New York?
Brand audit first, then deep-dive research into your category and local competitors, then a content plan. The plan is shared with you for approval before any design work starts, and only then does production and scheduling begin.
Is social media marketing worth it for a small business in New York?
Only with specificity. Generic city-level content disappears here regardless of budget, so social is worth it when the agency produces posts that name the neighborhood, the block and the real customer. Otherwise it adds noise.
Which social media platform is best for a small business in New York?
LinkedIn for finance, real estate, legal and professional services, which is most of New York business. Instagram and TikTok for consumer, food, fashion and hospitality. Almost nobody here needs more than two done properly.
How do you measure social media ROI in New York?
Clicks, bookings, calls and form fills, with borough-level reporting where you serve more than one. A single New York average hides the fact that Brooklyn and Manhattan usually perform differently.
Is 7SEA based in New York?
No. 7SEA runs New York accounts from Los Angeles, three hours behind Eastern, which puts your afternoon inside our working day. The calendar is approved a month ahead, DMs are answered daily, reporting is written, and travel never appears on an invoice.
Send us the profile. We will send back a sample content plan.
A sample content plan built for your brand, with pillars, formats and a first calendar. Yours to keep whether or not you work with us.