In short
What is social media marketing in Miami?
Social media marketing in Miami is bilingual work by default. A large share of the audience consumes in Spanish, so captions and hooks are written natively in both languages rather than translated, and production values matter more here than in most US metros because the city's categories are visual: hospitality, aesthetics, fitness, real estate and nightlife.
Businesses worked with
400+
Running social and ad programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
On the ground
Why Miami punishes translated content and rewards production
Where Miami demand concentrates
-
Brickell
finance, real estate and a young professional consumer market
-
Miami Beach
hospitality, nightlife and visitor-driven demand
-
Wynwood
creative, food and the most content-native audience in the city
-
Coral Gables
established, higher income, professional services
-
Doral
heavily Spanish-first business and residential market
-
Little Havana
culture, food and a Spanish-language audience
-
Coconut Grove
family, wellness and boutique retail
-
Aventura
retail, aesthetics and a strong LATAM visitor flow
Platforms
Platforms that matter in Miami
We would rather run three accounts well than seven badly. Which three depends on your category and your city, not on which platforms are being talked about this year.
| Platform | Note | Status |
|---|---|---|
| The dominant platform in Miami by a distance. Reels for discovery, grid for credibility. | Core | |
| TikTok | Strong for nightlife, food, fitness and aesthetics, with bilingual hooks. | Core |
| Where a large share of Miami enquiries actually land. Linked and tracked rather than ignored. | Core for enquiries | |
| Useful for older LATAM audiences and community groups. | As needed | |
| Real estate, finance and professional services only. | Category dependent | |
| Weddings, interiors and events. | Category dependent |
What is included
What the social media management package includes, every month.
Community management is included rather than sold as an add-on, because an account with unanswered DMs is worse than no account at all.
- Monthly content calendar for approval
- Content pillars and tone of voice document
- Video shooting and editing
- Photography and retouching
- Caption and hook writing
- Hashtag and keyword research
- Scheduling and publishing
- Comment and DM replies
- Story management and polls
- Profile and highlight design
- Creator and UGC sourcing
- Monthly report and review call
And what we will not do
- Buy followers or engagement
- Join engagement pods
- Repost the same clip to every platform
- Report follower count as a result
- Post AI slop to hit a quota
- Chase a trend that does not fit the brand
Process
One month ahead, every month.
Nothing gets posted that you have not seen. The calendar goes out before the month starts, so approvals never turn into a daily interruption.
01
Audit and strategy
Current accounts, competitors and audience reviewed. Content pillars and tone of voice agreed.
Week 1
02
Shoot
A production day for the quarter's photography and video, planned against the pillars.
Week 2
03
Calendar
Next month planned out post by post and sent for approval in one go.
Monthly, in advance
04
Produce
Editing, design and copy for everything on the approved calendar.
Ongoing
05
Publish and reply
Scheduled posting, plus daily comment and DM handling in your brand's voice.
Daily
06
Review
What performed, what did not, and which formats are worth pushing into paid.
Monthly
Questions
Social media questions.
If yours is not here, send it. We answer these on the first call anyway.
What does social media management cost in Miami?
Retainers start at $1,000 a month, scoped after we review your accounts, your category and how much content already exists. You approve the number before anything starts, and the contract is rolling on 30 days.
Are you based in Miami?
No. 7SEA is based in Los Angeles and works with US brands from there. The work that matters here is bilingual writing, production and daily community management, none of which depends on the agency being in the same zip code.
Do you write in Spanish or translate?
Write. Translated captions read as translated and Miami audiences disengage from them quickly. Hooks that work in Spanish are rarely the same hooks that work in English, so each is written for its own audience.
Why does production quality matter more in Miami?
Because the city's biggest categories are visual ones: hospitality, aesthetics, fitness and real estate. A mediocre-looking feed in those categories costs trust rather than just reach.
A lot of our enquiries come on WhatsApp. Does that get tracked?
Yes, and it has to be. Tagged links and tracked numbers go in before any spend, otherwise the reporting undercounts the channel that is actually producing your enquiries.
Does seasonality affect a Miami account?
Yes. LATAM visitors, snowbirds and relocation flow change who is seeing your content month to month, which affects posting times, language mix and where budget is worth concentrating.
Can you run paid social as well?
Yes, as a separate service, and in Miami we would want bilingual creative tested organically before anything is scaled.
Social media marketing by city
- Social media marketing agency in Dallas
- Social media marketing agency in Houston
- Social media marketing agency in Austin
- Social media marketing agency in Atlanta
- Social media marketing agency in Miami
- Social media marketing agency in Phoenix
- Social media marketing agency in Charlotte
- Social media marketing agency in Nashville
Send us the profile. We will send back a month of posts.
A sample content plan built for your brand, with pillars, formats and a first calendar. Yours to keep whether or not you work with us.