Ecommerce SEO Agency in Denver
Gear buyers research before they buy. That research is a search, and it happens months before your season.
Denver produces outdoor, gear, supplement and wellness brands selling to buyers who compare specifications before they spend. 7SEA runs ecommerce SEO for Denver Shopify stores: technical fixes, collection and product page work, and content that ranks before the season opens.
In short
What is ecommerce SEO in Denver?
Ecommerce SEO in Denver is research-phase work on a seasonal clock. Outdoor and gear buyers compare specifications, conditions and fit long before they purchase, and the content that answers those questions has to be ranking a season early rather than during the one you want to sell in.
Businesses worked with
400+
Running SEO programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
Where the work goes
Where the work goes for a Denver store
Technical first, then collections, then content. Spending on content before a store can be crawled properly is the most common way ecommerce SEO budget disappears.
| Work | What it fixes | When it moves |
|---|---|---|
| Technical | Crawl, index, variant duplication, speed | 4 to 8 weeks |
| Collections | Use case, conditions and specification pages built around how buyers search | 3 to 6 months |
| Products | Titles, specification copy, schema and internal links | 3 to 6 months |
| Content | Gear guides, comparisons and fit explainers, published a season ahead | 4 to 8 months |
| Links | Digital PR aimed at collection and product pages | Ongoing |
Case studies
Businesses we have done this for.
Three SEO programs, with the numbers in each case study rather than on this page.
Brazil
Riviera Master
Real estate agency on the Riviera de Sao Lourenco, Brazil. The numbers are in the case study.
View case study
Bangladesh
Color Experts
Photo editing company in Bangladesh serving clients worldwide. The numbers are in the case study.
View case study
Australia
Sunshine Ayurveda
Ayurveda wellness centre in Australia. The numbers are in the case study.
View case studyOn the ground
Why Denver gear brands have to rank a season early
Where Denver ecommerce brands cluster
-
RiNo
design-led and craft DTC brands
-
LoDo
funded startups and corporate ecommerce teams
-
Boulder
outdoor, supplement and wellness brands with technical catalogs
-
Golden
gear and equipment manufacturers
-
Littleton and Centennial
established retailers building a direct channel
-
Aurora
fulfilment, distribution and wholesale operations
-
Fort Collins
outdoor and beverage brands with regional distribution
-
Colorado Springs
equipment and specialist retail
What is included
What the ecommerce SEO retainer covers, every month.
One scope, no add-on invoices later. Technical work is included rather than quoted separately once the audit finds something.
- Technical audit and the fixes, not just the list
- Crawl, index and speed issues resolved
- Collection pages built around how buyers search
- Product page titles, copy and schema
- Keyword map with cannibalisation cleaned up
- Internal linking across the catalog
- Buying guides and comparison content
- Product, FAQ and Breadcrumb schema
- AI search visibility and answer formatting
- Digital PR and link acquisition to money pages
- Google Search Console and analytics setup
- Monthly report on non-brand organic revenue
And what we will not do
- Buy links from networks or guest post farms
- Publish AI content at volume to hit a quota
- Report keyword rankings while revenue is flat
- Count brand searches as SEO results
- Promise a position or a timeline nobody controls
- Sell a rebuild when a targeted fix will do
Process
How the first six months actually run.
Technical first, because content on a store Google cannot crawl properly is wasted money.
01
Audit
Technical crawl, index coverage, current rankings and the commercial terms you are missing. Yours whether or not you continue.
Week 1
02
Keyword and page map
Every commercial term assigned to one page, with existing cannibalisation cleaned up first.
Weeks 2 to 3
03
Technical fixes
Crawl, index and speed issues resolved in order of impact. Theme-level changes come with an exact spec.
Months 1 to 2
04
Collections and products
Structure, copy and schema on the pages that sell, starting with the collections closest to ranking already.
Months 2 to 4
05
Content
Buying guides and comparisons that rank in their own right and link into the catalog.
Ongoing
06
Links and review
Acquisition aimed at money pages, reported monthly on non-brand organic revenue.
Monthly
Questions
Ecommerce SEO questions.
If yours is not here, send it. We answer these on the first call anyway.
How much does ecommerce SEO cost in Denver?
Denver retainers for ecommerce SEO typically run $1,500 to $5,000 a month. Ours is scoped after the audit, based on catalog size and technical debt. You approve the number before anything starts, on a rolling 30-day contract.
How long does ecommerce SEO take to work?
Technical fixes can move impressions within four to eight weeks. Collection and product page rankings take three to six months, and competitive category terms take longer. Any agency promising page one in ninety days is describing a brand term.
What is the difference between ecommerce SEO and regular SEO?
Regular SEO optimises a handful of pages. Ecommerce SEO handles hundreds or thousands, where the problems are duplicate collections, faceted navigation, thin product copy and internal linking at scale. The tactics overlap, the execution does not.
Who writes the content, the agency or the brand?
We do. Collection copy, product descriptions, buying guides and comparisons are written and published by us, with your approval before anything goes live. Nothing stalls waiting on your team to send text.
Will you fix our technical issues or just tell us about them?
We fix them. The audit exists to decide what to do, not to hand you a PDF. Where a change needs your developer or a theme edit, we write the exact spec and review it after.
How do you measure ecommerce SEO results?
Non-brand organic revenue first, then assisted conversions, then rankings by page. Brand traffic is excluded from reporting, because counting it makes every SEO program look like it is working.
What is your ecommerce SEO process in Denver?
Technical audit first, then a keyword and page map with cannibalisation cleaned up, then collection and product work, then content and links. The plan is shared for approval before any page is touched.
Can a small store outrank the big marketplaces?
In outdoor and gear categories, more often than people expect. Buyers research specifications, conditions and fit before purchase, and a brand that answers those questions properly outranks a marketplace listing that does not.
Is seasonality a problem for ecommerce SEO?
It is a planning input. Denver outdoor and supplement brands have hard seasons, so content has to rank before the season opens, not during it. That usually means publishing two quarters ahead of the revenue.
Do you work with Shopify Plus stores?
Yes. Plus stores usually have larger catalogs, more collections and more historic technical debt, which is where most of the ranking opportunity sits. We are a Shopify Partner and work on both Shopify and Plus.
Send us the store and the collections you want ranking.
We will come back with what is blocking organic revenue, in writing, before you spend anything. No deck and no sales rep.