In short
What is social media marketing in Melbourne?
Social media marketing in Melbourne is the work of meeting the most taste-driven audience in Australia. This is a city that queues for the right coffee and ignores the loud one, and the same instinct applies to brands: understatement, consistency and genuine local knowledge beat volume.
Businesses worked with
400+
Running social and ad programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
Platforms
Platform mix for a Melbourne business
We would rather run three accounts well than seven badly. Which three depends on your category and your city, not on which platforms are being talked about this year.
| Platform | Who it reaches | Where it fits |
|---|---|---|
| The whole consumer city, north and south | First platform for food, design, retail and fitness | |
| CBD corporates and professional services | First platform for B2B and consulting | |
| TikTok | Students and under-35s across the inner city | Second platform where personality suits the brand |
| Suburban families and community groups | Local services, trades and the outer east and west | |
| YouTube Shorts | Researchers and hobbyists | Explainers for considered and technical purchases |
Social work
Accounts we run today.
Fashion, jewellery and beverage brands, across India and the US.
Etnica
Handmade womenswear from India. Lookbook-style grid mixing lifestyle stills with seasonal edits.
View Instagram
Gadhiya Jewels
Lab-grown diamond jewellers. Education-led carousels and product stills on a premium navy palette.
View Instagram
Rahr Brewing
Texas craft brewery. Lifestyle stills and seasonal campaign content built around the core beer lineup.
View InstagramOn the ground
What Melbourne audiences actually respond to
Where Melbourne demand concentrates
-
Fitzroy and Collingwood
independent, creative and hospitality brands
-
South Yarra and Prahran
premium retail, beauty and fitness
-
CBD and Docklands
corporate, professional services and events
-
Brunswick
makers, studios and multicultural food
-
Richmond
trades, showrooms and sports-adjacent businesses
-
St Kilda
hospitality, tourism and lifestyle
-
Footscray and the west
the fastest-growing food scene in the city
-
Box Hill and Glen Waverley
the eastern suburbs' Asian-Australian market
What is included
What the social media management package includes, every month.
Community management is included rather than sold as an add-on, because an account with unanswered DMs is worse than no account at all.
- Monthly content calendar for approval
- Content pillars and tone of voice document
- Video shooting and editing
- Photography and retouching
- Caption and hook writing
- Hashtag and keyword research
- Scheduling and publishing
- Comment and DM replies
- Story management and polls
- Profile and highlight design
- Creator and UGC sourcing
- Monthly report and review call
And what we will not do
- Buy followers or engagement
- Join engagement pods
- Repost the same clip to every platform
- Report follower count as a result
- Post AI slop to hit a quota
- Chase a trend that does not fit the brand
Process
One month ahead, every month.
Nothing gets posted that you have not seen. The calendar goes out before the month starts, so approvals never turn into a daily interruption.
01
Audit and strategy
Current accounts, competitors and audience reviewed. Content pillars and tone of voice agreed.
Week 1
02
Shoot
A production day for the quarter's photography and video, planned against the pillars.
Week 2
03
Calendar
Next month planned out post by post and sent for approval in one go.
Monthly, in advance
04
Produce
Editing, design and copy for everything on the approved calendar.
Ongoing
05
Publish and reply
Scheduled posting, plus daily comment and DM handling in your brand's voice.
Daily
06
Review
What performed, what did not, and which formats are worth pushing into paid.
Monthly
Questions
Social media questions.
If yours is not here, send it. We answer these on the first call anyway.
How much does social media management cost in Melbourne?
7SEA retainers in Melbourne start at A$2,000 a month, scoped after we review your accounts, your category and how much content already exists. You approve the number before anything starts, and the contract is rolling on 30 days with no lock-in.
How many social media platforms do you manage?
We work across Instagram, TikTok, Facebook, LinkedIn, YouTube and Pinterest. Most brands run two or three of them properly rather than all six thinly, and which two or three depends on your category and where buyers in your city actually spend their time.
What type of content do you create?
Statics, carousels, reels and stories, mixed to suit the platform and the goal. Reels and short video do the discovery work, carousels explain and teach, statics carry offers and brand, and stories handle the day to day.
Do you use AI to design social media content?
Yes, as a production tool. The difference is the output: our AI work is finished to look like real photography and real design, not the obvious AI look most tools produce. You can review samples before committing.
We have no photos or raw content. Can you still run our social media?
Yes. Where raw content does not exist we build the calendar from AI-produced visuals and copyright-free stock, finished to match your brand. Once we have shoot material from you, it replaces that mix gradually rather than all at once.
What do we actually receive each month?
A content calendar approved before anything publishes, then 15 to 30 pieces of finished content depending on scope, scheduled and published, with comments and DMs handled daily and a monthly report on what moved.
What is your process for social media management in Melbourne?
Audit of your accounts and three local competitors, a one-page strategy, then a monthly calendar you approve before anything posts, built around Melbourne's events rhythm where it matters. Daily publishing and DM handling, and a plain written report each month.
How do local businesses get customers from Instagram in Melbourne?
Through credibility rather than reach. Melbourne audiences check whether a brand actually knows the city: the right laneway, the right coffee reference, the right side of the river. Getting those details right earns trust that no ad budget can buy here.
Is social media marketing worth it for a small business in Melbourne?
Yes, if the work respects the audience. This is the most taste-literate market in the country, and filler content damages a Melbourne brand faster than silence. One strong post a week beats five forgettable ones here.
How often should a small business post on social media in Melbourne?
Three to five posts a week per core platform, bent around the events calendar. Australian Open fortnight, Grand Prix week and finals season move demand sharply, and hospitality brands that plan content for those windows win them.
Send us the profile. We will send back a sample content plan.
A sample content plan built for your brand, with pillars, formats and a first calendar. Yours to keep whether or not you work with us.