In short
What is social media marketing in Edinburgh?
Social media marketing in Edinburgh is the work of serving a refined local market that becomes the world's stage every August. Finance and professional Edinburgh buys quietly on quality all year, then the Fringe floods the city with visitors who book on their phones within hours. The accounts that win plan both lives deliberately.
Businesses worked with
400+
Running social and ad programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
Platforms
Platform mix for an Edinburgh business
We would rather run three accounts well than seven badly. Which three depends on your category and your city, not on which platforms are being talked about this year.
| Platform | Who it reaches | Where it fits |
|---|---|---|
| Locals and the global festival audience | First platform for food, tourism and retail | |
| Finance, legal and professional services | First platform for B2B, strong here | |
| TikTok | Students and festival discovery | Second platform, explodes in August |
| Family neighbourhoods and community groups | Services and trades | |
| YouTube Shorts | Trip planners year-round | Festival and city discovery content |
Social work
Accounts we run today.
Fashion, jewellery and beverage brands, across India and the US.
Etnica
Handmade womenswear from India. Lookbook-style grid mixing lifestyle stills with seasonal edits.
View Instagram
Gadhiya Jewels
Lab-grown diamond jewellers. Education-led carousels and product stills on a premium navy palette.
View Instagram
Rahr Brewing
Texas craft brewery. Lifestyle stills and seasonal campaign content built around the core beer lineup.
View InstagramOn the ground
Two Edinburghs, one calendar
Where Edinburgh demand concentrates
-
Old Town and Royal Mile
the visitor economy's heart
-
New Town
premium retail, services and professional firms
-
Leith
the independent food-and-makers quarter
-
Stockbridge
boutique retail and premium family services
-
Bruntsfield and Morningside
established family market
-
Southside
the university corridor
-
Portobello
the seaside family-and-food strip
-
West End
finance-adjacent services and dining
What is included
What the social media management package includes, every month.
Community management is included rather than sold as an add-on, because an account with unanswered DMs is worse than no account at all.
- Monthly content calendar for approval
- Content pillars and tone of voice document
- Video shooting and editing
- Photography and retouching
- Caption and hook writing
- Hashtag and keyword research
- Scheduling and publishing
- Comment and DM replies
- Story management and polls
- Profile and highlight design
- Creator and UGC sourcing
- Monthly report and review call
And what we will not do
- Buy followers or engagement
- Join engagement pods
- Repost the same clip to every platform
- Report follower count as a result
- Post AI slop to hit a quota
- Chase a trend that does not fit the brand
Process
One month ahead, every month.
Nothing gets posted that you have not seen. The calendar goes out before the month starts, so approvals never turn into a daily interruption.
01
Audit and strategy
Current accounts, competitors and audience reviewed. Content pillars and tone of voice agreed.
Week 1
02
Shoot
A production day for the quarter's photography and video, planned against the pillars.
Week 2
03
Calendar
Next month planned out post by post and sent for approval in one go.
Monthly, in advance
04
Produce
Editing, design and copy for everything on the approved calendar.
Ongoing
05
Publish and reply
Scheduled posting, plus daily comment and DM handling in your brand's voice.
Daily
06
Review
What performed, what did not, and which formats are worth pushing into paid.
Monthly
Questions
Social media questions.
If yours is not here, send it. We answer these on the first call anyway.
How much does social media management cost in Edinburgh?
7SEA retainers in Edinburgh start at £1,000 a month, scoped after we review your accounts, your category and how much content already exists. You approve the number before anything starts, and the contract is rolling on 30 days with no lock-in.
How many social media platforms do you manage?
We work across Instagram, TikTok, Facebook, LinkedIn, YouTube and Pinterest. Most brands run two or three of them properly rather than all six thinly, and which two or three depends on your category and where buyers in your city actually spend their time.
What type of content do you create?
Statics, carousels, reels and stories, mixed to suit the platform and the goal. Reels and short video do the discovery work, carousels explain and teach, statics carry offers and brand, and stories handle the day to day.
Do you use AI to design social media content?
Yes, as a production tool. The difference is the output: our AI work is finished to look like real photography and real design, not the obvious AI look most tools produce. You can review samples before committing.
We have no photos or raw content. Can you still run our social media?
Yes. Where raw content does not exist we build the calendar from AI-produced visuals and copyright-free stock, finished to match your brand. Once we have shoot material from you, it replaces that mix gradually rather than all at once.
What do we actually receive each month?
A content calendar approved before anything publishes, then 15 to 30 pieces of finished content depending on scope, scheduled and published, with comments and DMs handled daily and a monthly report on what moved.
What is your process for social media management in Edinburgh?
Audit of your accounts and three local competitors, a one-page strategy that treats August as its own campaign where you need it, then a monthly calendar you approve. Daily publishing and DM handling, and a plain written report.
Is social media marketing worth it for a small business in Edinburgh?
Yes, on two clocks. Visitor-facing businesses effectively cannot skip it, because August books on social. Local-facing businesses win with quieter, quality-led content the other eleven months, where consistency beats volume.
How often should a small business post on social media in Edinburgh?
Three to five posts a week per core platform through the year, with August prepared months ahead. Festival-window content, offers and booking paths banked in June outperform anything improvised in the crush.
Which social media platform is best for a small business in Edinburgh?
Instagram for both the local and visitor markets, LinkedIn for the finance and professional base that anchors the city's year. TikTok earns its place in August, when festival discovery runs through it.
Send us the profile. We will send back a sample content plan.
A sample content plan built for your brand, with pillars, formats and a first calendar. Yours to keep whether or not you work with us.