In short
What is social media marketing in Brighton?
Social media marketing in Brighton is the work of serving Britain's most values-conscious city. The LGBTQ+ community, the indie economy and the wellness scene set standards that are genuinely enforced: brands get checked for authenticity here, and the ones that pass get a loyal, vocal audience that markets for them.
Businesses worked with
400+
Running social and ad programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
Platforms
Platform mix for a Brighton business
We would rather run three accounts well than seven badly. Which three depends on your category and your city, not on which platforms are being talked about this year.
| Platform | Who it reaches | Where it fits |
|---|---|---|
| Locals and the visitor audience together | First platform for retail, food and wellness | |
| TikTok | Day-trip discovery and under-35s | Strong second for visitor-facing brands |
| Hove families and community groups | Services and local events | |
| The digital and creative economy | First platform for B2B | |
| YouTube Shorts | Trip planners | Lanes-and-seafront discovery content |
Social work
Accounts we run today.
Fashion, jewellery and beverage brands, across India and the US.
Etnica
Handmade womenswear from India. Lookbook-style grid mixing lifestyle stills with seasonal edits.
View Instagram
Gadhiya Jewels
Lab-grown diamond jewellers. Education-led carousels and product stills on a premium navy palette.
View Instagram
Rahr Brewing
Texas craft brewery. Lifestyle stills and seasonal campaign content built around the core beer lineup.
View InstagramOn the ground
What the Brighton audience enforces
Where Brighton demand concentrates
-
North Laine
the independent retail heartland
-
The Lanes
boutiques, jewellers and visitor retail
-
Kemptown
the LGBTQ+ village and community businesses
-
Seven Dials
premium food and family services
-
Hove
established family services and cafes
-
London Road
the rising independent strip
-
Hanover
community-rooted services
-
Seafront
hospitality and the visitor economy
What is included
What the social media management package includes, every month.
Community management is included rather than sold as an add-on, because an account with unanswered DMs is worse than no account at all.
- Monthly content calendar for approval
- Content pillars and tone of voice document
- Video shooting and editing
- Photography and retouching
- Caption and hook writing
- Hashtag and keyword research
- Scheduling and publishing
- Comment and DM replies
- Story management and polls
- Profile and highlight design
- Creator and UGC sourcing
- Monthly report and review call
And what we will not do
- Buy followers or engagement
- Join engagement pods
- Repost the same clip to every platform
- Report follower count as a result
- Post AI slop to hit a quota
- Chase a trend that does not fit the brand
Process
One month ahead, every month.
Nothing gets posted that you have not seen. The calendar goes out before the month starts, so approvals never turn into a daily interruption.
01
Audit and strategy
Current accounts, competitors and audience reviewed. Content pillars and tone of voice agreed.
Week 1
02
Shoot
A production day for the quarter's photography and video, planned against the pillars.
Week 2
03
Calendar
Next month planned out post by post and sent for approval in one go.
Monthly, in advance
04
Produce
Editing, design and copy for everything on the approved calendar.
Ongoing
05
Publish and reply
Scheduled posting, plus daily comment and DM handling in your brand's voice.
Daily
06
Review
What performed, what did not, and which formats are worth pushing into paid.
Monthly
Questions
Social media questions.
If yours is not here, send it. We answer these on the first call anyway.
How much does social media management cost in Brighton?
7SEA retainers in Brighton start at £1,000 a month, scoped after we review your accounts, your category and how much content already exists. You approve the number before anything starts, and the contract is rolling on 30 days with no lock-in.
How many social media platforms do you manage?
We work across Instagram, TikTok, Facebook, LinkedIn, YouTube and Pinterest. Most brands run two or three of them properly rather than all six thinly, and which two or three depends on your category and where buyers in your city actually spend their time.
What type of content do you create?
Statics, carousels, reels and stories, mixed to suit the platform and the goal. Reels and short video do the discovery work, carousels explain and teach, statics carry offers and brand, and stories handle the day to day.
Do you use AI to design social media content?
Yes, as a production tool. The difference is the output: our AI work is finished to look like real photography and real design, not the obvious AI look most tools produce. You can review samples before committing.
We have no photos or raw content. Can you still run our social media?
Yes. Where raw content does not exist we build the calendar from AI-produced visuals and copyright-free stock, finished to match your brand. Once we have shoot material from you, it replaces that mix gradually rather than all at once.
What do we actually receive each month?
A content calendar approved before anything publishes, then 15 to 30 pieces of finished content depending on scope, scheduled and published, with comments and DMs handled daily and a monthly report on what moved.
What is your process for social media management in Brighton?
Audit of your accounts and three local competitors, a one-page strategy, then a monthly calendar you approve before anything posts, with Pride and the festival calendar planned where they move your demand. Daily publishing and DM handling, and a plain written report.
Is social media marketing worth it for a small business in Brighton?
Yes, if the values are real. This audience actively seeks independents and rewards shown practice with loud loyalty, which makes genuine content unusually powerful and performative content unusually risky.
How do local businesses get customers from Instagram in Brighton?
Through proof over claims. Real inclusion, real sustainability and real independence, shown in the day-to-day, convert both the local audience and the visitors planning their Lanes afternoon from the train.
Which social media platform is best for a small business in Brighton?
Instagram for almost everything consumer here, local and visitor alike, with TikTok second for day-trip discovery. Facebook holds Hove's families, and LinkedIn the digital and creative economy.
Send us the profile. We will send back a sample content plan.
A sample content plan built for your brand, with pillars, formats and a first calendar. Yours to keep whether or not you work with us.