In short
What is social media marketing in Miami?
Social media marketing in Miami is bilingual work by default. A large share of the audience consumes in Spanish, so captions and hooks are written natively in both languages rather than translated, and production values matter more here than in most US metros because the city's categories are visual: hospitality, aesthetics, fitness, real estate and nightlife.
Businesses worked with
400+
Running social and ad programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
Platforms
Platforms that matter in Miami
We would rather run three accounts well than seven badly. Which three depends on your category and your city, not on which platforms are being talked about this year.
| Platform | Note | Status |
|---|---|---|
| The dominant platform in Miami by a distance. Reels for discovery, grid for credibility. | Core | |
| TikTok | Strong for nightlife, food, fitness and aesthetics, with bilingual hooks. | Core |
| Where a large share of Miami inquiries actually land. Linked and tracked rather than ignored. | Core for inquiries | |
| Useful for older LATAM audiences and community groups. | As needed | |
| Real estate, finance and professional services only. | Category dependent | |
| Weddings, interiors and events. | Category dependent |
Social work
Accounts we run today.
Fashion, jewellery and beverage brands, across India and the US.
Etnica
Handmade womenswear from India. Lookbook-style grid mixing lifestyle stills with seasonal edits.
View Instagram
Gadhiya Jewels
Lab-grown diamond jewellers. Education-led carousels and product stills on a premium navy palette.
View Instagram
Rahr Brewing
Texas craft brewery. Lifestyle stills and seasonal campaign content built around the core beer lineup.
View InstagramOn the ground
Why Miami punishes translated content and rewards production
Where Miami demand concentrates
-
Brickell
finance, real estate and a young professional consumer market
-
Miami Beach
hospitality, nightlife and visitor-driven demand
-
Wynwood
creative, food and the most content-native audience in the city
-
Coral Gables
established, higher income, professional services
-
Doral
heavily Spanish-first business and residential market
-
Little Havana
culture, food and a Spanish-language audience
-
Coconut Grove
family, wellness and boutique retail
-
Aventura
retail, aesthetics and a strong LATAM visitor flow
What is included
What the social media management package includes, every month.
Community management is included rather than sold as an add-on, because an account with unanswered DMs is worse than no account at all.
- Monthly content calendar for approval
- Content pillars and tone of voice document
- Video shooting and editing
- Photography and retouching
- Caption and hook writing
- Hashtag and keyword research
- Scheduling and publishing
- Comment and DM replies
- Story management and polls
- Profile and highlight design
- Creator and UGC sourcing
- Monthly report and review call
And what we will not do
- Buy followers or engagement
- Join engagement pods
- Repost the same clip to every platform
- Report follower count as a result
- Post AI slop to hit a quota
- Chase a trend that does not fit the brand
Process
One month ahead, every month.
Nothing gets posted that you have not seen. The calendar goes out before the month starts, so approvals never turn into a daily interruption.
01
Audit and strategy
Current accounts, competitors and audience reviewed. Content pillars and tone of voice agreed.
Week 1
02
Shoot
A production day for the quarter's photography and video, planned against the pillars.
Week 2
03
Calendar
Next month planned out post by post and sent for approval in one go.
Monthly, in advance
04
Produce
Editing, design and copy for everything on the approved calendar.
Ongoing
05
Publish and reply
Scheduled posting, plus daily comment and DM handling in your brand's voice.
Daily
06
Review
What performed, what did not, and which formats are worth pushing into paid.
Monthly
Questions
Social media questions.
If yours is not here, send it. We answer these on the first call anyway.
How much does social media management cost in Miami?
Retainers start at $1,500 a month, scoped after we review your accounts, your category and how much content already exists. You approve the number before anything starts, and the contract is rolling on 30 days with no lock-in.
How many social media platforms do you manage?
We work across Instagram, TikTok, Facebook, LinkedIn, YouTube and Pinterest. Most brands run two or three of them properly rather than all six thinly, and which two or three depends on your category and where buyers in your city actually spend their time.
What type of content do you create?
Statics, carousels, reels and stories, mixed to suit the platform and the goal. Reels and short video do the discovery work, carousels explain and teach, statics carry offers and brand, and stories handle the day to day.
Do you use AI to design social media content?
Yes, as a production tool. The difference is the output: our AI work is finished to look like real photography and real design, not the obvious AI look most tools produce. You can review samples before committing.
We have no photos or raw content. Can you still run our social media?
Yes. Where raw content does not exist we build the calendar from AI-produced visuals and copyright-free stock, finished to match your brand. Once we have shoot material from you, it replaces that mix gradually rather than all at once.
What do we actually receive each month?
A content calendar approved before anything publishes, then 15 to 30 pieces of finished content depending on scope, scheduled and published, with comments and DMs handled daily and a monthly report on what moved.
What is your process for social media management in Miami?
Brand audit first, then deep-dive research into your category and local competitors, then a content plan. The plan is shared with you for approval before any design work starts, and only then does production and scheduling begin.
How do local businesses get customers from Instagram in Miami?
With bilingual content written natively rather than translated. Hooks that work in Spanish are rarely the same hooks that work in English, and Miami audiences disengage from translated captions within seconds.
Which social media platform is best for a small business in Miami?
Instagram by a distance, with TikTok second and WhatsApp handled as an inquiry channel rather than a platform. LinkedIn matters only for real estate, finance and professional services here.
How do you measure social media ROI in Miami?
Tracked WhatsApp links, calls and form fills, set up before any spend. A large share of Miami inquiries land on WhatsApp, and reporting that counts only web forms undercounts the channel producing your business.
Is 7SEA based in Miami?
No. 7SEA runs Miami accounts from Los Angeles, three hours behind Eastern, with your afternoon as the shared working window. Bilingual content is written natively by our team, the calendar is approved monthly, DMs and WhatsApp are handled daily, and travel is never billed.
Send us the profile. We will send back a sample content plan.
A sample content plan built for your brand, with pillars, formats and a first calendar. Yours to keep whether or not you work with us.