In short
What is social media marketing in Göteborg?
Social media marketing in Göteborg is the work of serving Sweden's friendliest big city. The goa-gubbar humour makes self-irony the local register, the automotive and port economy gives the west coast industrial weight Stockholm never had, Haga's cinnamon buns and Majorna's second-hand soul carry the neighbourhood codes, and a big student wave renews the city each autumn.
Businesses worked with
400+
Running social and ad programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
Platforms
Platform mix for a Göteborg business
We would rather run three accounts well than seven badly. Which three depends on your category and your city, not on which platforms are being talked about this year.
| Platform | Who it reaches | Where it fits |
|---|---|---|
| The friendly city and its fika | First platform for food, retail and life | |
| Automotive, the port and engineering | First platform for B2B, heavy here | |
| TikTok | The student wave and under-30s | Strong second in term |
| Families and the west's groups | Services and community trust | |
| YouTube Shorts | Visitors planning the west coast | Haga and harbour content travels |
Social work
Accounts we run today.
Fashion, jewellery and beverage brands, across India and the US.
Etnica
Handmade womenswear from India. Lookbook-style grid mixing lifestyle stills with seasonal edits.
View Instagram
Gadhiya Jewels
Lab-grown diamond jewellers. Education-led carousels and product stills on a premium navy palette.
View Instagram
Rahr Brewing
Texas craft brewery. Lifestyle stills and seasonal campaign content built around the core beer lineup.
View InstagramOn the ground
What moves a Göteborg account
Where demand concentrates
-
Haga
the wooden lanes and the giant buns
-
Majorna
second-hand soul and the local heart
-
Linnéstaden
the long street and the evening
-
Vasastan
the student and café belt
-
Inom Vallgraven
retail and the working core
-
Eriksberg and the river north
the remade docks
-
Örgryte
families and established calm
-
Lindholmen and the port belt
automotive, tech and B2B
What is included
What the social media management package includes, every month.
Community management is included rather than sold as an add-on, because an account with unanswered DMs is worse than no account at all.
- Monthly content calendar for approval
- Content pillars and tone of voice document
- Video shooting and editing
- Photography and retouching
- Caption and hook writing
- Hashtag and keyword research
- Scheduling and publishing
- Comment and DM replies
- Story management and polls
- Profile and highlight design
- Creator and UGC sourcing
- Monthly report and review call
And what we will not do
- Buy followers or engagement
- Join engagement pods
- Repost the same clip to every platform
- Report follower count as a result
- Post AI slop to hit a quota
- Chase a trend that does not fit the brand
Process
One month ahead, every month.
Nothing gets posted that you have not seen. The calendar goes out before the month starts, so approvals never turn into a daily interruption.
01
Audit and strategy
Current accounts, competitors and audience reviewed. Content pillars and tone of voice agreed.
Week 1
02
Shoot
A production day for the quarter's photography and video, planned against the pillars.
Week 2
03
Calendar
Next month planned out post by post and sent for approval in one go.
Monthly, in advance
04
Produce
Editing, design and copy for everything on the approved calendar.
Ongoing
05
Publish and reply
Scheduled posting, plus daily comment and DM handling in your brand's voice.
Daily
06
Review
What performed, what did not, and which formats are worth pushing into paid.
Monthly
Questions
Social media questions.
If yours is not here, send it. We answer these on the first call anyway.
How much does social media management cost in Göteborg?
7SEA retainers in Göteborg start at SEK 14,000 a month, scoped after we review your accounts, your category and how much content already exists. You approve the number before anything starts, and the contract is rolling on 30 days with no lock-in.
How many social media platforms do you manage?
We work across Instagram, TikTok, Facebook, LinkedIn, YouTube and Pinterest. Most brands run two or three of them properly rather than all six thinly, and which two or three depends on your category and where buyers in your city actually spend their time.
What type of content do you create?
Statics, carousels, reels and stories, mixed to suit the platform and the goal. Reels and short video do the discovery work, carousels explain and teach, statics carry offers and brand, and stories handle the day to day.
Do you use AI to design social media content?
Yes, as a production tool. The difference is the output: our AI work is finished to look like real photography and real design, not the obvious AI look most tools produce. You can review samples before committing.
We have no photos or raw content. Can you still run our social media?
Yes. Where raw content does not exist we build the calendar from AI-produced visuals and copyright-free stock, finished to match your brand. Once we have shoot material from you, it replaces that mix gradually rather than all at once.
What do we actually receive each month?
A content calendar approved before anything publishes, then 15 to 30 pieces of finished content depending on scope, scheduled and published, with comments and DMs handled daily and a monthly report on what moved.
What is your process for social media management in Göteborg?
An audit of your accounts and three local competitors, a one-page strategy agreed with you, then a monthly calendar you approve before anything posts. Daily publishing and DM handling, with a clear written report.
How do local businesses get customers from Instagram in Göteborg?
With a joke in the caption and substance behind it. Warm self-irony, the right neighbourhood named and fika-sized honesty win a city that trusts whoever can laugh first.
Is social media marketing worth it for a small business in Göteborg?
Often yes, because the city is loyal once it adopts you: the humour opens the door, the student wave renews each autumn, and the feeds cost noticeably less than Stockholm's.
Which social media platform is best for a small business in Göteborg?
Instagram for the consumer city, LinkedIn for the automotive and port belt, an industrial audience of real weight, and TikTok for the student year.
Send us the profile. We will send back a sample content plan.
A sample content plan built for your brand, with pillars, formats and a first calendar. Yours to keep whether or not you work with us.