In short
What is social media marketing in Austin?
Social media marketing in Austin is a tone problem before it is a volume problem. The city's audience is young, transplant-heavy and unusually quick to dismiss content that feels corporate, so the work is a credible voice, consistent posting through a calendar built around the event spikes, and TikTok treated as its own platform rather than an Instagram export.
Businesses worked with
400+
Running social and ad programs
6 years
Google Partner and Shopify Partner
Partner
You own every account
No lock-in
Platforms
Platforms that matter in Austin
We would rather run three accounts well than seven badly. Which three depends on your category and your city, not on which platforms are being talked about this year.
| Platform | Note | Status |
|---|---|---|
| Core for Austin food, fitness, retail and hospitality. Reels do the discovery work. | Core | |
| TikTok | Stronger in Austin than in most comparable metros, and needs a genuinely native tone. | Core |
| Carries the tech, startup and professional services side of the city. | Core for B2B and tech | |
| YouTube Shorts | Useful second home for vertical video already produced for TikTok. | Repurposed |
| Weaker here than in Dallas or Houston. Worth keeping current, rarely worth investing in. | As needed | |
| Home, wedding and event brands only. | Category dependent |
Social work
Accounts we run today.
Fashion, jewellery and beverage brands, across India and the US.
Etnica
Handmade womenswear from India. Lookbook-style grid mixing lifestyle stills with seasonal edits.
View Instagram
Gadhiya Jewels
Lab-grown diamond jewellers. Education-led carousels and product stills on a premium navy palette.
View Instagram
Rahr Brewing
Texas craft brewery. Lifestyle stills and seasonal campaign content built around the core beer lineup.
View InstagramOn the ground
Why Austin content fails when it looks expensive
Where Austin demand concentrates
-
South Congress
retail, hospitality and the most photographed strip in the city
-
East Austin
food, music and independent brands with a young audience
-
Downtown
events, nightlife and the conference economy
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The Domain
corporate, retail and a north Austin audience that behaves differently
-
Westlake
higher income, family and professional services
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Round Rock
suburban growth and family-driven service demand
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Cedar Park and Leander
newer suburbs with heavy relocation flow
-
Dripping Springs
weddings, venues and weekend destination businesses
What is included
What the social media management package includes, every month.
Community management is included rather than sold as an add-on, because an account with unanswered DMs is worse than no account at all.
- Monthly content calendar for approval
- Content pillars and tone of voice document
- Video shooting and editing
- Photography and retouching
- Caption and hook writing
- Hashtag and keyword research
- Scheduling and publishing
- Comment and DM replies
- Story management and polls
- Profile and highlight design
- Creator and UGC sourcing
- Monthly report and review call
And what we will not do
- Buy followers or engagement
- Join engagement pods
- Repost the same clip to every platform
- Report follower count as a result
- Post AI slop to hit a quota
- Chase a trend that does not fit the brand
Process
One month ahead, every month.
Nothing gets posted that you have not seen. The calendar goes out before the month starts, so approvals never turn into a daily interruption.
01
Audit and strategy
Current accounts, competitors and audience reviewed. Content pillars and tone of voice agreed.
Week 1
02
Shoot
A production day for the quarter's photography and video, planned against the pillars.
Week 2
03
Calendar
Next month planned out post by post and sent for approval in one go.
Monthly, in advance
04
Produce
Editing, design and copy for everything on the approved calendar.
Ongoing
05
Publish and reply
Scheduled posting, plus daily comment and DM handling in your brand's voice.
Daily
06
Review
What performed, what did not, and which formats are worth pushing into paid.
Monthly
Questions
Social media questions.
If yours is not here, send it. We answer these on the first call anyway.
How much does social media management cost in Austin?
Retainers start at $1,500 a month, scoped after we review your accounts, your category and how much content already exists. You approve the number before anything starts, and the contract is rolling on 30 days with no lock-in.
How many social media platforms do you manage?
We work across Instagram, TikTok, Facebook, LinkedIn, YouTube and Pinterest. Most brands run two or three of them properly rather than all six thinly, and which two or three depends on your category and where buyers in your city actually spend their time.
What type of content do you create?
Statics, carousels, reels and stories, mixed to suit the platform and the goal. Reels and short video do the discovery work, carousels explain and teach, statics carry offers and brand, and stories handle the day to day.
Do you use AI to design social media content?
Yes, as a production tool. The difference is the output: our AI work is finished to look like real photography and real design, not the obvious AI look most tools produce. You can review samples before committing.
We have no photos or raw content. Can you still run our social media?
Yes. Where raw content does not exist we build the calendar from AI-produced visuals and copyright-free stock, finished to match your brand. Once we have shoot material from you, it replaces that mix gradually rather than all at once.
What do we actually receive each month?
A content calendar approved before anything publishes, then 15 to 30 pieces of finished content depending on scope, scheduled and published, with comments and DMs handled daily and a monthly report on what moved.
What is your process for social media management in Austin?
Brand audit first, then deep-dive research into your category and local competitors, then a content plan. The plan is shared with you for approval before any design work starts, and only then does production and scheduling begin.
How do local businesses get customers from Instagram in Austin?
Through discovery content rather than brand content. Austin audiences respond to posts that look like a real person filmed something real, and polished studio work consistently underperforms here regardless of budget, which makes production choices a bigger lever than spend for most local brands.
Is social media marketing worth it for a small business in Austin?
In a transplant-heavy market, usually yes. Austin has a constant flow of people choosing a new gym, restaurant and dentist for the first time, and they find those businesses through search and social rather than through word of mouth they have not had time to build.
Does my business need to be on TikTok in Austin?
For Austin food, fitness, nightlife and retail, usually yes, with content made for TikTok rather than exported from Instagram. For professional services and most B2B, no, and the time is better spent on LinkedIn, where the city's tech and startup audience actually evaluates vendors.
Is 7SEA based in Austin?
No. 7SEA is based in Los Angeles, two hours behind Austin, and we would rather be honest about that than rent a mailbox for the landing page. The calendar is approved monthly, DMs are answered daily, travel is never billed, and our recent Texas work includes creative and ads for a Dallas brand.
Send us the profile. We will send back a sample content plan.
A sample content plan built for your brand, with pillars, formats and a first calendar. Yours to keep whether or not you work with us.