The short version
- The app reads your store's catalog, policies, pages, shipping zones and selected discounts so the chat can answer shoppers accurately.
- Shopper chats are anonymous. Emails and phone numbers typed into the chat are hidden before anything is saved, unless you turn that off.
- Replies are generated by OpenAI. Order details and the details shoppers enter to look up an order are never sent to OpenAI.
- We do not sell data, show ads or use your data to train AI models.
- Uninstalling the app deletes your store's data.
1. Who we are
7SEA AI Sales Chatbot (the "app") is built and operated by 7SEA Marketing ("7SEA", "we", "us"). The app adds an AI shopping assistant to Shopify stores. Contact details are in section 16.
2. What this policy covers
This policy explains what information the app collects, how it is used, and the choices available to:
- Merchants who install the app on their Shopify store.
- Shoppers who use the chat on a merchant's store.
For shopper information, the merchant decides to use the app and we process that information on the merchant's behalf. Under laws such as the GDPR we act as a processor, and under US state privacy laws as a service provider. Each merchant's own privacy policy also applies to their shoppers.
3. Information we access from your store
When you install the app, you grant it read-only permissions through Shopify. The app never edits your products, orders, theme or other store data.
| Permission | What we read | Why |
|---|---|---|
| Products | Titles, descriptions, variants, prices, stock, images, collections, vendor, and text metafields you leave switched on | To recommend real products with correct details |
| Legal policies | Refund, shipping and contact policies | To answer policy questions from your own wording |
| Content | Published pages, such as an FAQ or About page | To answer common questions |
| Shipping | Shipping zones and the countries and regions they cover | To answer where you ship |
| Discounts | Active discount codes and automatic offers | So you can choose which codes the chat may share |
| Themes | Your live theme's settings file and page templates | To confirm the chat is switched on and to read FAQ text built with theme sections |
| Orders | See below | For sales reporting and order status lookups |
Orders
- Sales reporting. When a shopper adds a product from the chat, a hidden reference to that chat is added to their cart. When an order is placed, Shopify sends the order to the app. We keep only the order ID, total, currency, that chat reference, and later cancellation or refund amounts. The rest of the order is discarded.
- Order status lookups. Described in section 7. The app compares the order's email address or phone number with what the shopper enters. This requires Shopify's approval for protected customer data.
Account and settings
We store your store's domain, the access token Shopify issues to the app, your plan status, and everything you set in the app (appearance, store answers, the About text, selected discount codes and other settings). Where Shopify provides it, the session may include the name and email of the staff member who opened the app. Billing is handled by Shopify; we never receive payment card details.
4. Information from shoppers who use the chat
- Chat messages and the assistant's replies. By default, email addresses and phone numbers in messages are replaced before saving. Merchants can also turn off saving conversations entirely.
- A random visitor ID kept in the shopper's browser, so a conversation can continue across pages. It is not linked to a name or Shopify customer account.
- Page context: the page type and address where the chat was used, the product being viewed, device type (mobile or desktop) and the store language.
- Chat activity: products shown, products added to cart, and counts of how often the product page prompt was shown or opened.
We do not ask shoppers to create an account, and we do not collect their name, address or payment details through the chat.
5. How we use information
- To answer shopper questions and recommend products from the merchant's catalog.
- To show merchants their conversations, unanswered questions, and sales from chat-assisted orders.
- To prevent abuse, such as message limits per visitor and per store.
- To run, support and improve the app, and to meet legal obligations.
We do not sell personal information, share it for advertising, or build profiles of shoppers across stores.
6. AI processing
Replies are generated by OpenAI through its API. For each message, OpenAI receives the shopper's message, recent messages from the same chat, and relevant store information (matching products, policy or page excerpts, and the merchant's store answers). Search matching also uses OpenAI to process store content.
OpenAI never receives order details, or the order number, email address or phone number a shopper enters in the order status form. Under OpenAI's API terms at the time of writing, API data is not used to train OpenAI's models and may be kept by OpenAI for up to 30 days for abuse monitoring.
AI replies can occasionally be wrong. The app limits product suggestions to items in the merchant's catalog and hands off to the merchant's team when it cannot answer from store data.
7. Order status lookups
If a merchant turns on order tracking, a shopper can check an order by entering the order number with the email address or phone number used at checkout, or the email and phone number together without an order number.
- The details are compared with the order once. They are not stored and not sent to OpenAI.
- If the details match, the shopper sees the order status, the items, and tracking information when available.
- If they do not match, the shopper gets the same message whether or not the order exists.
- Lookups are rate limited to prevent guessing, and cover orders from the last 60 days.
- The saved chat only records that an order status was shown.
9. Browser storage
The chat uses the browser's local storage to keep the random visitor ID, whether the chat is open, and the current conversation for up to 24 hours. The app does not set advertising or cross-site tracking cookies.
10. Retention and deletion
- Conversations are deleted after 30 days on the Free and Starter plans, and after 12 months on the Growth and Pro plans.
- Merchants can delete all saved conversations at any time in the app's Settings.
- Catalog and store content copies are refreshed while the app is installed.
- On uninstall, we delete the store's settings, catalog copy, store content, conversations, usage statistics and access tokens.
- Erasure requests. We respond to Shopify's privacy requests. Store data requests remove everything we hold for that store. Because chats are anonymous and personal details are hidden by default, we usually hold nothing we can link to a specific shopper. Any order records kept for sales reporting are deleted when requested.
Our hosting provider may keep short-lived technical logs, such as request times and IP addresses, for security and troubleshooting.
11. Security
All traffic uses HTTPS. Access to the database is restricted to the app and authorised 7SEA staff. Requests from the storefront chat are verified through Shopify's app proxy. No method of storage or transmission is completely secure, but we work to protect information and will notify affected merchants of a breach as required by law.
12. International transfers
7SEA operates from India and the United States, and our providers may process information in the United States and other countries. Where required, we rely on appropriate safeguards for these transfers, such as our providers' standard contractual clauses.
13. Your rights
Depending on where you live, you may have the right to access, correct, delete or export your personal information, or to object to certain processing.
- Merchants can contact us directly using the details below.
- Shoppers should contact the store they chatted with, since the store controls that information. We help merchants respond to these requests.
We will not treat anyone differently for exercising these rights.
14. Children
The app is meant for businesses and is not directed at children. We do not knowingly collect information from children under 16.
15. Changes to this policy
We will update this page when our practices change and revise the date at the top. For significant changes, we will also let merchants know inside the app.
16. Contact us
Questions or requests about privacy: contact@7seamarketing.com
7SEA Marketing7304 Beverly Blvd #1001, Los Angeles, CA 90036, USA
45, Mausam Vihar, Delhi 110051, India